![]() ![]() At the end of 2020, Costco’s total global sales were more than $163 billion and the company had 803 stores around the world. Along with social distancing protocols, stores in many states had to limit their shopping capacity, preventing guests from entering the spaces and wreaking havoc on the hospitality portion of retail. Like all retailers, Costco had to adapt quickly last year as the Covid-19 pandemic evolved and continuously affected the retail tier. Costco’s proprietary Kirkland Signature wines were top sellers for the company last year, with Kirkland Signature DOCG Prosecco and Kirkland Signature Ti Point Sauvignon Blanc the most popular among consumers. Of the $5 billion in global revenue from beverage alcohol last year, wine (aisle pictured) made up 50% of sales. ![]() Our goal is to always try to over-deliver in these areas.” “We hope to continue to build on our current success while focusing on quality, value, and excitement in beverage. “We definitely think the beverage alcohol department is a destination for Costco members, especially for our Kirkland Signature proprietary items that aren’t available elsewhere,” Sokol says. Maintaining such strong and growing drinks sales for that long is an amazing feat. Those numbers have shifted gradually over the last ten years, as spirits and beer used to split equal 25% shares of beverage revenue in 2010. Wine continues to comprise half of Costco’s total beverage alcohol sales, equaling roughly $2.5 billion last year, followed by spirits at 30% and beer at 20%. Over the last decade, the company’s alcohol sales have essentially doubled, as they were posted at $2.3 billion in 2010. “We believe we will continue to have robust sales through 2021.”Ĭostco’s global beverage alcohol sales topped $5 billion in 2020, up from roughly $4 billion in 2018. “Alcohol sales were very strong in 2020 and we’re continuing to see healthy double-digit increases,” says Chad Sokol, Costco’s assistant vice president and general merchandise manager for beverage alcohol. The mega-company has been a leader in off-premise beverage sales for years and, like many of its competitors, Costco saw huge gains last year as buying trends shifted heavily toward retail during the height of the Covid-19 pandemic. Instead, Costco’s beverage sales continued to grow. Amid a tumultuous year of navigating a changing retail climate during a global pandemic and new leadership at the head of its beverage alcohol sector, the big-box retailer could have easily suffered during 2020. In the world of wine retail, few companies can compete with Costco Wholesale Corp. He took over the beverage alcohol department after Annette Alvarez-Peters retired at the end of 2019. continues to be a dominant force in beverage alcohol retail.Ĭostco Wholesale Corp.’s assistant vice president and general merchandise manager for beverage alcohol, Chad Sokol (pictured), has been with the company for nearly three decades. cans selling for $17.99 compared to a 12-pack of White Claw selling for $14.99 at Walmart, the cry for more availability may be heard sooner than later from Costco shoppers.Amid the Covid-19 pandemic and a change in leadership, Costco Wholesale Corp. Kirkland Hard Seltzer is only available in certain markets at this point and they are not listed online, but with a 24-pack of 12 oz. Kirkland light beer has been panned by many, but Costco has received plenty of solid reviews on the home-grown vodka and scotch. The 100 calorie, five percent alcohol by volume and gluten free 24 packs sell for around $18 and comes in popular flavors black cherry, lime, mango, and grapefruit.Ĭostco has tried their Kirkland-branded hand in the adult beverage game to varying degrees of success. Costco’s brand, Kirkland, is now selling hard seltzer in its stores, throwing their hat in the ring against heavyweights White Claw, Truly and Bud Light Seltzer. You can add another name in the battle for hard seltzer supremacy. The Retail Warehouse Giant Dips its Toe into This Fast-Growing Adult Beverage Market ![]()
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